Editor's Note: Project Lawsuit Abuse regularly highlights lawsuit abuse news from across the country. Today, Travis Akin, Executive Director of Illinois Lawsuit Abuse Watch, contributed a guest post for Project Lawsuit Abuse.
POM, the pomegranate juice maker, claims Coca-Cola, which offers Minute Maid “Pomegranate Blueberry Blend of 5 Juices” containing only 0.3% pomegranate juice and 0.2% blueberry juice, is in violation of the Lanham Act, the federal false advertising law.
The Supreme Court has recently cleared the way for POM to pursue a Lanham Act claim against Coca-Cola.
It is too early to tell if this case will spark a wave of food labeling lawsuits but the possibility certainly exists.